Muang Thai Life Insurance Co., Ltd. is a Thai life insurance company based in Bangkok. The company’s headquarters is at street no. 250, Rachadaphisek Road, Huay Kwang.The company was officially founded on 6 April 1951. The first headquarters of the company was on Suapa Road, Bangkok. One of the founders was Chulind Lamsam, Managing Director, along with business associates and high-ranking officers in the government sector. The company served as a source of fund for the government sector. Also the company offered long-term savings. This helped in the efforts to develop economic, trade and industrial sectors of the country.
In 2011, Muang Thai Life Insurance has released a video about a deaf-mute father and her daughter. A daughter wanted a normal father that can listen her story everyday and give her an advice whenever she got a problem like everyone else. One day, her dad waiting his daughter to go back home after her classes at school because its the daughter's birthday. Her dad heard an unordinary sound that brought him to check their bathroom and found his daughter already cutted her hands. Her dad begging to the doctor to save his daughter until he wants to give all what he have to the doctor so the doctor can save her.
Here is the video!
How this ad video considered to be relevant with insurance?
The video itself told us that the dad is like the insurance company itself that can save her life from accident or paying our financial without us feeling so insecure because the company working for that reason.
That was my analysis about this ad i hope you guys can understand what is the meaning of this video! Thank you ^^
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